Event: Marshall of Singapore: the extraordinary life and times of David Saul Marshall.
From: 12 December 2008-20th febuary 2009.
Where: Singapore National Library level 10
Opening hours: 10am-9pm daily, except Public Holidays.

What is the objective of the event? Give a brief background to this event.
The event’s objective was to inform others about the various achievements and milestones set by David Marshall in his lifetime. As he was a significant political figure in Singapore, this event would be a useful source of information for students and teachers who are learning and teaching more about history.
The event was basically a room with posters and stories arranged in chronological order, Museum style. Other items that were of importance to Marshall like his wig, his pipe, and medals from the war were all shown to the public as well.

Who is the target audience?
Probably students and patrons of the library, which can also include political figures who were inspired by Marshall’s actions in history.

Is the event reported in the media? If yes, How widely is it reported? If no, why do you think the media did not cover the event? What do you think could be done to attract media coverage?
The event was not very well publicized, only through notifications on the NLB’s website, as well as a few mentions in the events in the Straits Time’s Life section in the events, a very small paragraph. Posters around the library were the last source of publicity that I know of. I believe that library could have sent emails to schools and teachers to inform them on this event, to achieve what I believe for them are the target audience. That could be one of the ways. Another would be to get a news feature on how some political figures from Singapore went to the event to check it out, and this would let more people who read the papers know about the event.

Assume you are the manager overseeing this project. Evaluate the success/failure of this event. How would you do it differently for greater success?
Depending on the target audience, I believe that that has been met, seeing as when I was at the event, there were people who actually took the effort to come up and have a look at the event, they ranged from people of old age, to chatty students who took out note books to scribble down notes. Seeing that the event wasn’t of a large scale, as it only occupied a fairly large room, I beliebe the event was a success. However, it could be have been made better. If the event had a location on a more accessible location, more would know about it, even if they weren’t there to with the purpose of seeing it. For example, placing the event on the ground floor of the library, at the podium outside.